6
Oct2017
26
Sep2017
Growing Revenue Through Mobile Performance
I know you are all sick of hearing how important mobile / smartphone traffic is these days, but here’s a wee summary from Google about Butlin’s in case you were still on the fence about it :-
21
Sep2017
AdWords Automated Bidding Strategies
Some of these work very well given enough conversions data, but beware of not setting a max cpc bid limit and beware of messages telling you that spend is being massively limited by your max bid limit e.g. 98% of spend limited! It’s telling me, explicitly, that I could be getting a huge amount of extra traffic, an, implicitly, that I wouldn’t be paying any extra for conversions. However, the bid strategy above is using a Max CPC that is *the same* as the target CPA! So unless the conversion rate gets better than 100% ! I’ll be leaving the max bid limits where they are thanks very much…
6
Sep2017
2 x £120 AdWords Vouchers
The above 2 vouchers expire at the end of this year, and are valid on new AdWords accounts only. For more information on AdWords and other PPC vouchers see our PPC Vouchers page.
15
Aug2017
AdSense Earnings Last 12 Months
NB – Most of the earnings came from the PPC / AdWords Vouchers page. Google AdSense can make you a reasonable amount of money from your web site if you are in the right niche, and you have a decent amount of traffic. PPCNI has an absolutely tiny amount of traffic compared to most sites, but still managed to make approx $733 USD / €630 EUR / £570 GBP in a year from AdSense. It’s easy to sign up and become part of the Google Display Network if you want to give it a try.
10
Aug2017
Google Mobile Site Speed
Google have updated their tool here :- https://testmysite.withgoogle.com/intl/en-gb It’s definitely worth paying attention to the results for your own site. Here’s he (not very impressive) results for my own site –
4
Aug2017
Passed The AdWords Fundamentals Exam Again
I now I got 10 wrong, and I’ve been doing this for over 10 years now, but in my defence, it was Friday evening, and I spent 15 seconds on each question…
28
Jun2017
PPC Conversions By Device Type
The above is taken from one lead gen account for the past 3 months. This will vary a lot depending on numerous different factors, but it is *definitely* worth ensuring that your site is mobile friendly going forward.
22
Jun2017
Passed The Google Shopping Exam Again
For the record, there was more than one question where there was more than one correct answer. Still a bit disappointed to get 4 wrong!
16
Jun2017
AdWords UK Targeting – Akrotiri and Dhekelia
Just a heads up to anyone targeting the UK in any AdWords campaigns. You may want to exclude the following location unless you can deliver your goods to Cyprus as easily as you can deliver them to GB. Though it only has a reach of 6,000 so it unlikely to cost you much if you don’t exclude it.