I now I got 10 wrong, and I’ve been doing this for over 10 years now, but in my defence, it was Friday evening, and I spent 15 seconds on each question…

For the record, there was more than one question where there was more than one correct answer. Still a bit disappointed to get 4 wrong!  

Just a heads up to anyone targeting the UK in any AdWords campaigns. You may want to exclude the following location unless you can deliver your goods to Cyprus as easily as you can deliver them to GB. Though it only has a reach of 6,000 so it unlikely to cost you much if you don’t exclude it.

I have to admit that when it comes to mobile ‘app’ related questions, of which there are many on the exam, I am not an expert. I have personally never used ‘Firebase’ for app conversion tracking example… If you exclude all the stuff about app installs, app promotion and deep linking to apps, there was actually very little on the exam about best practice for AdWords advertising on mobile devices for small to medium sized business (to my mind anyway).. But apparently I know enough about mobile advertising to be given a  personalised certificate…

Got an email recently from Google telling me I had passed my shopping exam ! (For the record it is approx 11 months since I last sat it. Either this is a bug in their system or else they are giving this qualification now to people who haven’t sat the exam!)…

See https://support.google.com/adwords/answer/2464964 A date when this is due to go live would be nice… Watch some of your max CPCs at the individual search term level rocket (which isn’t necessarily a bad thing but I’m willing to bet that a lot of these converting search terms will have a very good average position and impression share already) ! *Update – apparently these changes are starting to roll out early June 2017…

Feel free to copy and paste from this. There are around 11,000 negative keywords on the spreadsheet. Most people should find some of the columns useful to add as negative keywords at the campaign or ad group levels or as shared negative keywords lists :- https://drive.google.com/open?id=1pwTTFH714InYersKDjScTmAaCv-GdXq4bFkJ6Md9S_4