If the aim of your brand PPC campaign is to sign up new customers, then good negative keywords are probably login “log in” signin “sign in” e.g. see the following search on google.co.uk
See – https://www.ppcni.com/free-google-adwords-vouchers/ For the latest information on AdWords and Bing Ads vouchers.
On desktop, on Firefox and Chrome – it currently looks like this for me – Though in Internet Explorer it looks a wee bit different. If the above persuades less people to click on organic results (if they are visible at all) then expect the new format to stay…
Just in case you are not sick of every man and his dog going on about this… The following is becoming increasingly common for lead generation web sites. i.e. You cannot afford to ignore mobile devices.
This might be useful for anyone who has old vouchers that have expired and haven’t received their new vouchers yet (happens all the time).
See https://docs.google.com/spreadsheets/d/1pwTTFH714InYersKDjScTmAaCv-GdXq4bFkJ6Md9S_4/edit?usp=sharing I was hoping to boast about how many negatives this Google Sheet now contains by doing something simple like clicking on ‘File’, ‘Properties’ but it turns out that it’s not simple….So, anyway, after copying and pasting the whole sheet into LibreOffice Writer, I can tell you that there are approximately 11,000 negatives. You’re welcome…
If you can export to Ireland (as in the part of Ireland that uses Euro as a currency not the other part which uses GBP as currency), and haven’t set this up already, it’s worth doing so. Here’s last 30 days for a quite niche shopping campaign :- Here’s another one:-
This is something that puzzled me for a while. This AdWords account only had a single Search campaign in it and had never been opted in to the Display Network. I contacted AdWords support and they confirmed that I wasn’t going mad, and it was a technical problem :- “You are absolutely correct – this campaign has had no Display/Video ads at all. The conversions we saw (view through conversions) were inaccurate data being reported in the AdWords for Search campaigns like the one in your account due to a technical error at our system’s end. This inaccurate data go back as far as 30 days from November 2nd. So, if you set the date range from Nov 3 – till today (any time after November 3), you will see zero view through conversions as a result of this error being fixed by our engineering team.” So if you…
Regardless of what niche you are in, and regardless of how well your PPC campaigns are set up, your site is going to get you significantly less business if it is slow and/or unusable. It’s worth testing your site with the following Google tool to see what improvements can be made:- https://testmysite.withgoogle.com/intl/en-gb/ Here’s the results for ppcni.com. I can live with this for now!
Today for some reason they have started making it very difficult to find this number from within AdWords. Don’t ask me how long this will last for or how many people it will affect, but if you have a genuine AdWords problem and can’t easily find the phone number, here it is ! Google AdWords support in UK – 0800 169 0409