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19

Oct
2016
Comments Off on Google Shopping Comes To Ireland (Republic Of)

Google Shopping Comes To Ireland (Republic Of)

Well, shopping ads are not showing in the search results yet, but you *can* prepare and submit a Google Shopping feed now for ‘Down South’ in Google Merchant Center, and they should start showing ‘soon’. https://support.google.com/merchants/answer/7101265?hl=en Google support currently don’t know when ‘soon’ is, but it doesn’t look like we are talking 2017 (hopefully), which is good since the current weakness of GBP has made exporting to other English speaking countries more important than ever if you are located in the UK. Update – 27th October, 2016 – I have now seen some impressions in the wild for Google IRL Shoppnig campaigns. I’m still not seeing a shopping tab in the Google search results on google.ie so I sent an email to support to see what the situation was. Here is their reply –

11

Oct
2016
Comments Off on Demographic Bidding On AdWords Search Campaigns

Demographic Bidding On AdWords Search Campaigns

I’m finally starting to see this option now on some of my accounts. The only down side is that if the vast majority of the demographic is ‘unknown’ it isn’t going to as much of an advantage as it could have been! Hopefully this will improve given time…  

5

Oct
2016
Comments Off on Google Shopping Brand Campaigns

Google Shopping Brand Campaigns

I’ve been doing this for a long while now, thanks to the great idea form Martin Roettgerding – here’s the original blog post – http://www.ppc-epiphany.com/2014/12/08/taking-google-shopping-to-the-next-level/ It’s definitely worth doing. Here’s an example from one account showing how it can be used to lower bids on non brand terms and reduce the amount of money wasted on them and just how big a difference there is between Return On Ad Spend for brand and non brand terms…

22

Sep
2016
Comments Off on AdWords ROAS – Male vs Female

AdWords ROAS – Male vs Female

  So, who should you bid more on? Male or female? It will depend on what you are selling. Here’s a sample from one account:- Which suggests in this case that women are more likely to click on ads and are less likely to convert. But it will be interesting to see how it pans out once demographic bidding for search campaigns becomes available on all accounts…  

7

Sep
2016
Comments Off on Google My Business August 2016

Google My Business August 2016

It’s worth pointing out that the vast majority of ‘people saw’ was on Google Maps, which is probably of very little value…


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