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Archive for Google Ads’ Category

3

Apr
2019
Comments Off on Google Ads Conversions Over Time

Google Ads Conversions Over Time

Not everyone buys on their first visit to your site, and covnerison data doesn’t show instantly. So, if you look at very recent date ranges, your conversion data will look worse than it will do for the same date range further down the line.

Here’s one example of how much the conversion went up by when given enough time for all the conversion data to come in.

This will vary depending on how far in the past you are looking at conversions, your conversion window and your conversion path length.

But as a rough guide, if you are looking at ‘last week’, conversion value is probably at least 5% lower than it will look once you have waited for all the conversion data to come in.

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7

Feb
2019
Comments Off on Bing Ads Devices v Google Ads Devices

Bing Ads Devices v Google Ads Devices

Bear in mind that the proportion of traffic form different device types can be vastly different on Bing V Google. How many people have you seen using Bing on their smartphone recently?

See below for traffic details from 2 very similar Bing Ads and Google Ads accounts (lead generation campaigns) ….

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29

Jan
2019
Comments Off on A Good Potential Use Of Customer Lists

A Good Potential Use Of Customer Lists

See the above screenshot from Gmail.

HMRC should know for a fact that my Self Assessment has been submitted already.

This would be the perfect use for Google Ads Customer (Audience) Lists.

They could have a ‘These emails have submitted a valid return already’ audience in Google ads to avoid showing irrelevant ads to people.

Though I’m not sure how long it would take to sync approx 10 million email addresses?

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11

Sep
2018
Comments Off on Google Ads Shopping Assessment Passed Again

Google Ads Shopping Assessment Passed Again

 

I’m disappointed with getting only 85% for sure; but in my defence, I didn’t spend any time looking up answers I wasn’t 100% sure about, and a lot of the questions were very ambiguous / badly worded.

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5

Sep
2018
Comments Off on Google Ads Fundamentals Assessment

Google Ads Fundamentals Assessment

 

Bit of a shame there was one very ambiguous question and one theoretical question I couldn’t be bothered to look up.

I have now, and I’ll remember the next time – when competing on the Display Network, CPC bids are effectively converted to CPM (and not the other way round) :-)

 

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