21
Sep2018
The Google Ads Cash Cow
You can see below at a glance how Google make so much money. Imagine how much money big agencies are spending through their accounts!
29
Aug2018
30
Jun2018
Bad News If You Create A New AdWords Account From Now On
It would be nice if they got the new interface working 100% before forcing people to use it, oh well….
29
Jun2018
‘Google AdWords’ To Become ‘Google Ads’
Here’s the official email from Google.
What difference will this make? Very little. Though it does make me wonder why it was ever called ‘AdWords’ in the first place rather than just ‘Ads’.
read more18
Jun2018
Free £120 AdWords Voucher
Get £120 of free ad credit when you spend £120. Expires 31st August 2018.
See our PPC vouchers page for more offers – Free AdWords and Bing Ads Vouchers.
read more5
Jun2018
Google Mobile Ads Specialisation
I got the following email from Google yesterday (4th June)
Thanks!
(Though I actually last sat the exam about 11 months ago…)
read more31
May2018
AdWords Negative Keywords List Updated
(To include a few more informational searches)
See
https://docs.google.com/spreadsheets/d/1pwTTFH714InYersKDjScTmAaCv-GdXq4bFkJ6Md9S_4/edit?usp=sharing
For full spreadsheet.
Feel free to use (or even add to) yourself. All comments and additions welcome.
26
Mar2018
AdWords Negative Keywords Sheet Updated
See
https://docs.google.com/spreadsheets/d/1pwTTFH714InYersKDjScTmAaCv-GdXq4bFkJ6Md9S_4/edit?usp=sharing
For full spreadsheet.
Feel free to use (or even add to) yourself. All comments and additions welcome.
15
Mar2018
AdWords Mobile Traffic Changes Over Time
Comparing first quarter of 2015
To first quarter of 2018
You can see how much things have changed in just 3 years!
read more3
Mar2018
AdWords Conversion Attribution
There is currently a big push underway to persuade PPC managers to switch from a last click attribution model.
In my experience so far it’s not making a big difference, but it does make sense to not attribute 100% of conversion value to the last click.
A brief starters guide is…
High value (long conversion path) items – use Position Based.
Medium / low priced/margin items – use Time Decay.
Have *loads* of conversion data – use Data Driven.
There are also rumours that Last Click will be dropped entirely by Google as an attribution model. But if that is the case it’ll be a long way into the future yet (I think).
read more