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Archive for Google AdWords’ Category

3

Mar
2013

Inappropriate Ad Of The Month (March 2013)


Bearing in mind that it is March at present :-

inappropriate-adwords-ad-march-2013

It’s a very easy thing to forget to pause your Christmas campaign / Christmas ads (though you can set an end date on a campaign when you set it up or use automated rules to pause Christmas related ads after a certain date).

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19

Feb
2013

Google Come Up With A New Way To Make Buckets Of Extra Money (‘Enhanced’ AdWords Campaigns).

Here is a screenshot of what I get when I attempt to ‘upgrade’ one of my AdWords campaigns. :-

enhanced-adwords-campaigns-mobile-bids

mmmm…. a 10% decrease in mobile bids ‘based on bids from similar advertisers’. That sounds plausible. But wait, let’s look at the history for this campaign segmented by device type :-

adwords-device-cpcs-before-enhanced-campaign

OK I know that there is not a huge amount of conversion data for mobile devices on this campaign, and that the Max CPC is not directly related to the actual CPC, and some people may look on their mobiles and then come back later and buy on their computers (in which the case the conversion won’t be measured (something that Google are currently working on apparently)) but nevertheless, the actual average CPC for mobile devices for this campaign so far is not very far off 50% less than for computers, and the cost per conversion is not far off 100% higher!

So if I was to accept the recommendation of a 10% bid reduction for mobile devices, not only would I be getting a bad deal, but if the majority of other AdWords users also accept the recommended bids, then CPCs for mobile devices are going to increase a *huge* amount! (Great news for Google shareholders, bad news for the average AdWords user). Larry Page said recently in an interview that he was optimistic that mobile CPCs would rise. Now we know why he was so optimistic!

We’ll leave aside the issue that you cannot bid separately on tablets any more (for now).

 

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3

Feb
2013

Google Grants Max CPC Changes – What Effect Have They Had?

Early indications are that it could be easier to qualify for an extended grant by hitting your maximum daily budget more often, BUT it also looks like you’ll be getting fewer clicks :-

adwords-grant-2-dollar-max-cpc-change-2013

The drop in clicks will most likely be caused by (as Google put it):-

…to balance the interests of businesses who pay to advertise on Google search, your ads will now appear below the ads of traditional AdWords advertisers.

It’s easy to be negative about something like this, but at the end of the day, Google are still giving charities a reasonable number of clicks free of charge (I guess)…

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14

Jan
2013

Google Shopping Coupon For £75 For UK Businesses

Like it or not, in the near future, all Google Shopping UK traffic to your web site will have to be paid for.

To soften the blow (albeit not very much), you can apply for a £75 coupon and 10% off your spend until the end of June 2013*.

Here is the official Google link :-

 

https://services.google.com/fb/forms/shoppingcouponuk/

 

 

* They say you have to be advertising all products in your Merchant Center account to get the 10% discount which on the face of it seems a little bit unfair. e.g. if you have a couple of products in Merchant Center which you are deliberately not currently advertising in Product Listing Ads it seems Google can decide that you are not eligible for the discount which makes a mockery of anyone who has put a lot of work into setting up their shopping feed correctly and are using the ‘adwords_publish’ attribute. It remains to be seen how strictly they will enforce this. If they are going to be very strict about it, and your PLA spend is pretty high, then it would be worth removing products you don’t want to advertise from your feed completely…

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29

Dec
2012

£75 AdWords Voucher (UK & Irish Businesses)

You have to set up a new account and spend £25 within 31 days to qualify for the £75 worth of free clicks.


If you want it (no strings attached), just leave a comment below about what you would use it for.

.


If you do avail of this offer, be sure to check out the PPCNI

Top 20 AdWords Tips

article to maximise the value for money that you get from these coupons….

If you would like to read a bit more about Pay Per Click advertising see our About PPC page.

NB – If you are not lucky enough to win the £75 voucher, click on the following link for details on how to get an AdWords coupon worth at least £30 or $50 :-

If you would like a voucher for more than £30, then please subscribe to the PPCNI blog, as we regularly give away bigger vouchers …

Voucher image courtesy of photos-for-you.com

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12

Dec
2012

Would You Like To Adjust Bids Based On Weather Conditions?

Though currently only available in the UK, the following service is intriguing :-

http://weatherfit.co.uk/

One the major benefits about PPC Search Advertising (generally) is that if you have a big enough budget and high enough bids and are targeting the right keywords, you don’t have to spend endless amounts of time creating new campaigns and tweaking them according to hundreds of different factors. If someone is searching for a product, and you sell that product, your ad will appear and you will only pay if someone clicks on it. If you sell sunglasses and no-one searches for sun glasses on a very cloudy day – it’s no skin off you nose. However…

I can see it working for the likes of a fashion retailer who can automatically increase bids on swim suits when the sun comes out etc. (or, one of their examples – water pistols).

I can also see it having much more of an impact on Display only campaigns for smaller value items. i.e. if I’m not searching for a water pistol for all my kids, but the sun starts blazing, and I’m surfing and I see an image ad saying ‘10% off water pistols today – next day delivery etc.’ then I would be liable to click on the ad and buy – whereas if the weather was miserable I wouldn’t.

Although I think this level of flexibility/granularity isn’t needed for the vast majority of retailers, it’s still a really neat idea – and it’ll be interesting to see how many bigger companies start using the service.

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7

Dec
2012

£75 AdWords Voucher (£100 After Spending £25 Of Your Own Money) (UK Businesses Only)

You have to set up a new account and spend £25 within 31 days to qualify for the £75 worth of free clicks.


If you want it (no strings attached), just leave a comment below about what you would use it for.

.


If you do avail of this offer, be sure to check out the PPCNI

Top 20 AdWords Tips

article to maximise the value for money that you get from these coupons….

If you would like to read a bit more about Pay Per Click advertising see our About PPC page.

NB – If you are not lucky enough to win the £75 voucher, click on the following link for details on how to get an AdWords coupon worth at least £30 or $50 :-

If you would like a voucher for more than £30, then please subscribe to the PPCNI blog, as we regularly give away bigger vouchers …

Voucher image courtesy of photos-for-you.com

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