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Archive for Google AdWords’ Category

21

Oct
2011

AdWords Express Launches In The UK.

On July 26th 2011 we did a post about AdWords Express. But we were not sure when it would be made available in the UK.

Well, the wait is finally over!

For those of you who want ripped off Google to handle your local advertising more or less automatically, on your behalf – head on over to

http://www.google.co.uk/adwords/express/

Though to be fair – it does look as though it will at the very least give you a bit of guidance on setting up your Google Places listing – which is important for local businesses.

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18

Oct
2011

AdWords Product Listing Ads In The UK!

Product listing ads have a lot of potential for sure.

Until recently they have only been available in the USA.

But on looking at one client account today I saw a new tab:-

Whoopee I thought…

I started reading up on the ‘Product Listings Ads – Basics’ help in AdWords, and it started to sound less and less great the more I read.  Turns out you *have* to use CPC bidding for a start.

Here is the message I got after I tried a ‘Product Target’ to a CPA campaign :-

Product targets may not be added to campaigns using the CPA (Conversion Optimiser) bidding option.

(Just checking). I had read somewhere that Google were allowing certain advertisers to use CPA bidding on Product Listing Ads, but this it at their discretion I guess.

So at the moment as far as Google Product Listing ads go in the UK, they are not the God-send I was hoping for.

For a start, you have to use CPC bidding.

Secondly, since you will want to use different CPCs for different products, there is almost as much effort involved in setting up product listing ads as there is traditional AdWords ads with product extensions.

But if anyone else has found in practice that CPC Product Listing ads have worked well for them and have been really easy to set up then I would love to hear from you!

**Update** – A very helpful AdWords account manager from Google’s Dublin office has pointed out the following advantages of Product Listing ads:

The key drivers of PLAs are that they can serve alongside text ads i.e. at the same time increasing their ad real estate on the page.

and…

As well as this Product Listings can doubleserve: You can find multiple product ads from the same merchant, as well as one text ad. Because multiple Product Ads can show at the same time, and/or along with a text ad, a single merchant’s exposure on given query can increase 2x or more.

So they are worth looking into in a bit more detail after all…

Update – December 2011.

I can confirm that provided you have a fairly large database of products,  they are definitely worth using!

Even when using a low max CPC across your entire product range, you should be able to *can* make a reasonable number of profitable sales that you would not otherwise have made, and the effort required to set it up in this fashion is pretty small.

Here is an example :-

The sample size is very small, but just look at the difference in CPC! (I have seen similar in 2 other client accounts).

The screen shot above is taken from a client who has less than 100 products in their shopping feed, so if you have thousands of products on your web site, you cannot afford to ignore Product Listing Ads!

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11

Oct
2011

Google AdWords “Opportunities” Tab / Advanced Location Targeting Options.

Sometimes the Opportunities tab in AdWords can come up with some half-decent keyword suggestions, but I find it very very hard to believe that it is beyond the realms of possibility that Google couldn’t improve this (in favour of the advertiser) a hell of a lot.

Example:-

I have a campaign for a client selling (lets call it) Blue Widgets. The campaign is set to target Northern Ireland only.

Here are some of the keyword ideas that Google give me for that campaign:-

Blue Widgets Hampshire

Blue Widgets York

Blue Widgets Leeds

Blue Widgets Leicester

etc. etc. etc.

Come on Google, I know that it is in your own best interests to suggest as many reasonably relevant keywords as possible – but this is really taking the Mickey!

Note – with the new(ish)  ‘Advanced Location Options’, ‘Exclusion Method’ campaign settings – I *could* in theory add all these keywords and then use ‘exclude by physical location and search intent’, and specifically exclude GB in my campaigns geographic settings, so a search for blue widgets in Leeds would not show the ads from my N.Ireland campaign.  Or would they?  According to Google :-

These exclusion methods might conflict with location terms in keywords. You should use either the advanced targeting options or keywords to accomplish your campaign goals, but not both methods.

This isn’t very helpful. ‘Might Conflict’ – please tell us if it will or won’t! Also – there have to be hundreds of ambiguous place names in the world. It’s not clear if this exclusion method will exclude someone who lives in Northern Ireland, but has an IP address from outside N.I (quite common), who searches for “Blue Widgets Bangor” (which might be in Wales or Northern Ireland).

On balance – I prefer not to trust Google on this one – and will manually add only keywords I think are relevant.

Moral of the story – don’t just go with everything that Google suggests for you. Take some time and use some common sense in deciding what is suitable for your own campaigns…

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7

Oct
2011

Free £50 AdWords Coupon.



This is available to any UK/Irish business that wants it. Courtesy of the Federation Of Small Business.

First one to post a comment gets it.

No strings attached.

If anyone does take Google up on their offer of getting Google to build their campaign(s) for them – I would love to know how they get on!

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4

Oct
2011

Landing Pages Now Affect AdWords Quality Score!

Previously to this announcement from Google:-

http://adwords.blogspot.com/2011/10/ads-quality-improvements-rolling-out.html

It was a common misconception that your landing page affected Quality Score.

It didn’t. What it did do was affect your minimum first page bid estimates. This discouraged people from having rubbish landing pages, but if you could create fantastic ads, bid high to start with and get a great CTR, then this was a minor inconvenience.

Not any more apparently…

When searching on Google, users appreciate results that are relevant and deliver a great experience after they click. In August, we announced trials in Brazil, Spanish-speaking Latin America, Spain, and Portugal1 that increased the weight given to relevance and landing page quality in determining Quality Score and how ads are ranked on Google. The goal was to improve the user experience with search ads. Based on the results we’ve been seeing, we’re now rolling these changes out globally over the coming weeks.

This is one more nail in the coffin for affiliate marketers who want to use AdWords to sell other peoples products and services (Google clearly wants to be the only affiliate allowed to use Google).

They also explicitly state landing pages should :-

Feature original content that can’t be found on another site. This guideline is particularly applicable to resellers whose site is identical or highly similar to another reseller’s or the parent company’s site, and to affiliates that use the following types of pages:

Bridge pages: Pages that act as an intermediary, whose sole purpose is to link or redirect traffic to the parent company
Mirror pages: Pages that replicate the look and feel of a parent site; your site should not mirror (be similar or nearly identical in appearance to) your parent company’s or any other advertiser’s site

Provide substantial information. If your ad links to a page consisting mostly of ads or general search results (such as a directory or catalog page), it must also provide additional, unique content.

So they are clamping down on people who have more than one (similar) web site, and more than one AdWords ad on the SERPs at any given time. Again – Google want to be the only firm allowed to ‘double dip’ in AdWords.

They also now state that user reviews are important i.e. you must :-

Honor the deals and offers that you promote in your ad.
Deliver products and services as promised.
Only charge users for the products and services that they order and successfully receive.

So, for anyone who has one web site, that sells their own stuff, and has good reviews from customers – will this have any major effect? I don’t think so.

Everyone else – I would start getting worried!

For anyone wanting basic information on Quality Score this is quite a good little video:-

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29

Sep
2011

Another Google AdWords Coupon For £75…


£75 Google AdWords Voucher 75 gbp

I have another one of these up for grabs.

No strings attached.

Valid for use on Google AdWords accounts that are 14 days old or less (and have not already had a voucher applied).

Just leave a comment below about what you would use it for, and I’ll pick the best one during the next few days, and send the voucher by email….


PS – if you are not lucky enough to get this one – then see the following post for details on how you can get a £30 or £50 voucher –

Free AdWords Coupons For Everyone!

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26

Sep
2011

Free AdWords Voucher For £75


£75 Google AdWords Voucher 75 gbp

I have another one of these up for grabs.

No strings attached.

Valid for use on Google AdWords accounts that are 14 days old or less (and have not already had a voucher applied).

Just leave a comment below about what you would use it for, and I’ll pick the best one during the next few days, and send the voucher by email….

PS – if you are not lucky enough to get this one – then see the following post for details on how you can get a £30 or £50 voucher –

Free AdWords Coupons For Everyone!

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17

Sep
2011

AdWords First Page Bid Estimates – UK v Republic Of Ireland

Anyone who is familiar with Google AdWords knows that the ‘First Page Bid Estimate’ for keywords is only a rough guide, but all the same, have a look at the following estimates for the same keywords in the same account:-

UK

Eire

This is not an isolated incident either.

The Republic of Ireland is a much smaller market than the UK, but you will almost always find that you can get better value clicks there. So if you don’t already sell to the Republic of Ireland – you should at least look into it!

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6

Sep
2011

Free £75 AdWords Voucher


£75 Google AdWords Voucher 75 gbp

I have another one of these up for grabs.

No strings attached.

Valid for use on Google AdWords accounts that are 14 days old or less (and have not already had a voucher applied).

Just leave a comment below about what you would use it for, and I’ll pick the best one during the next 7 days, and send the voucher by email….

PS – if you are not lucky enough to get this one – then see the following post for details on how you can get a £30 or £50 voucher –

Free AdWords Coupons For Everyone!

read more

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