Enhanced AdWords Video Ads Campaigns.
You’ve probably read a lot about enhanced AdWords campaigns (as of a few days back mandatory on all accounts), but you’ve probably not heard so much about enhanced video ad campaigns.
There is not a lot to say about this (I don’t really have any interesting data to share). But it is worth noting that you can now increase or decrease bids for mobile devices.
From what I have seen so far, the share of impressions in a video ad campaign for mobile devices is much, much smaller than it is for search campaigns, but this will change in the future, especially with the advent of 4G mobile broadband (I can get more than 10 Mbps on my mobile broadband and city dwellers have it even better).