Google Adwords For Dummies By Howie Jacobson (2nd Edition)
If you are at all interested in Google Adwords, and do not someone else to look after your campaigns for you, then I heartily recommend this book.
If you have been administering Google Adwords accounts for years, then you will already know 95% of it but it is always useful to read stuff that you already know when it has been written by someone else, as it really jogs your memory and makes you look at things from a slightly different angle…
There are also a few incredibly valuable insights into Google Adwords and Internet Marketing in general, which are worth 10 times the price of the book if you are at all serious about using Google Adwords for your business.
There was one little gem in particular that had me saying out loud “Why didn’t I think of that! It makes perfect sense now someone has pointed it out”..
But you’ll have to buy the book to find out what it is…. :-)
I got it for from Amazon.co.uk for £11.69. :-
If you are spending more than a few quid a day on Google Adwords, and are not a seasoned Adwords expert, then this book will pay for itself very very quickly!
Look – let me just say this again “IT IS £11.69!!” If you ever do anything with Google Adwords, you should buy this book!
If anyone else has read this book – I would welcome your comments below….