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Blog | Google set to introduce Local Listings Ads



Google set to introduce Local Listings Ads

Local search has recently seen some big changes including the recent addition of a new reporting dashboard and the recent change from a 10 pack to a 7 pack listing. It looks like local search is about to offer up even more. Currently only available in San Francisco and San Diego, Google look set to roll out a new feature called Local Listings Ads shortly.

Just to summarise the short video above:

  • Local Listing Ads are targetted ads that display when users search for businesses like yours in your area.
  • Add your business to Google’s Local Business Center
  • Pay a flat fee based on your location and business category
  • Receive a full report on the no of clicks and more
  • Appear at the top of Google search results and Google Maps
  • Free call tracking to include the message ‘This caller brought to you by Google’
  • First 30 days free

Rather than pay per click, it looks like it’s a pay per placement model that will offer local business advertisers another advertising opportunity to get listed on Google and another way to promote your business online.

  1. Looks like another nail in the coffin for Yellow Pages!

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