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Blog | Google Shopping Brand Campaigns

5

Oct
2016
Comments Off on Google Shopping Brand Campaigns

Google Shopping Brand Campaigns

I’ve been doing this for a long while now, thanks to the great idea form Martin Roettgerding – here’s the original blog post – http://www.ppc-epiphany.com/2014/12/08/taking-google-shopping-to-the-next-level/

It’s definitely worth doing.

Here’s an example from one account showing how it can be used to lower bids on non brand terms and reduce the amount of money wasted on them and just how big a difference there is between Return On Ad Spend for brand and non brand terms…

google-shopping-brands-campaign


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