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Blog | Google Shopping – Effect Of Price On Performance

22

Jun
2015

Google Shopping – Effect Of Price On Performance

What effect does decreasing prices (excluding delivery) have on the performance of Google Shopping campaigns?

Here is one example with a fair amount of data :-

google-shopping-price-ex-delivery

Of course, this is not definitive proof that you should never offer free delivery, but it is food for thought.

If anyone else has any evidence to the contrary, I would love to hear about it!


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