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Blog | Google Shopping ROAS bidding

27

May
2016

Google Shopping ROAS bidding

Seems to be working reasonably well in most cases so far…

Here’s one example :-

google-shopping-roas-bidding

This is a campaign that is somewhat seasonal, and it would usually make more sense to compare to ‘previous year’ rather than ‘previous period’, but I couldn’t in this particular case. At any rate it is still a bigger improvement than another shopping campaign in this account that has using enhanced CPC bidding during the same periods.

 


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