How Accurate Is Geo Targeting In Google Adwords For The Northern Ireland Region?
This is a subject that is very close to my heart, as most of my campaigns involve targeting Northern Ireland in some shape or form.
It is a subject I will be returning to again in the future, but in the mean time – here is what Google Adwords support have to say on the subject!:-
Thank you for your email. I understand that you want to know what
percentage of the Northern Ireland population would see your ads if you
target “Northern Ireland.” Please note that it is difficult to get the
information on the percentage of population that you can target. However,
we can get an insight about the users based on search queries they are
searching for. Google Insights for Search tool at
www.google.com/insights/search (currently English only), which offers you
a broad view on keyword trends by time frame, location and categories
(commonly referred to as ‘verticals’).
You can also compare the performance of a particular search term across
Please feel free to reply to this email for further assistance with
If you have additional questions, please visit our Help Center at
http://adwords.google.com/support/aw/, where you’ll find answers to many
frequently asked questions. We look forward to providing you with the most
effective advertising available.
The Google AdWords Team