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Blog | Interflora Win Court Case Againt M&S in The UK

29

May
2013

Interflora Win Court Case Againt M&S in The UK

This case has dragged on for a *long* time, and M&S will probably still appeal the decision but…

It seems that a UK court has ruled that you are not allowed to bid on competitor keywords if there is a decent chance that consumers may be mislead into thinking that you actually are your competitor or are in some way providing the service of your competitor (I think).

It is a little bit early to stop bidding on all competitor keywords in AdWords and Bing Ads, it is food for thought.

Here are a few links for reference:-

http://www.thelawyer.com/news-and-analysis/practice-areas/litigation/pinsent-masons-wins-trademark-dispute-for-interflora-against-ms/3005073.article

http://www.guardian.co.uk/business/2013/may/21/interflora-wins-trademark-case-against-marks-spencer


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