Negative Keywords List Updated With Postcodes
Now with postcodes for Northern Ireland and Great Britain, so you can exclude people searching for a product or service within a postcode to which you cannot provide that product or service.
e.g. I have seen a campaign where England was explicitly excluded as a location in campaign settings, but ads were still shown when someone searched using an English postcode (something that Google should really have a better handle on but there you go).
When I get time I’ll try and segment postcodes by England, Scotland, Wales also.
Feel free to copy and paste from this (click on the image below to open the Google Spreadsheet and hover over column heading to view comments).