See What PPCNI Did With Fabulous New Ad Copy*
See – we have created new ad copy which shows without shadow of a doubt (with statistical significance no less), that the new ad copy is working better!
The slight decrease in CTR can be accounted for with the inclusion of Search Partners and the 2 ads not getting equal impressions on Google Search and/or a tiny variation in average position.
So, what was changed to get this significant increase in impressions?
NOTHING. ZILCH. NOWT.
The ad copy in the 2 different sets of ads are exactly the same. The only thing that is different about them is the destination URL!
*The title of this post is not actually true and is a homage to the type of post you often see on the subject from so called ‘gurus’. :-)