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Blog | Don’t Be Too Quick To Write Off ‘Search Partners’ In AdWords

25

Feb
2015

Don’t Be Too Quick To Write Off ‘Search Partners’ In AdWords

Search Partners will lower your overall Click Through Rate for your search campaigns, but this will not have an adverse effect on your Quality Score.

It won’t work well all the time, but I have found it can work well particularly with CPA bidding.

Here’s a couple of examples:

search-partners-google-search

search-partners-google-search2


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