Smart Display Campaigns During Corona Virus Lockdown (UK & IRL)
Display campaigns don’t usually convert directly very well, and it can be hard to justify spending a lot of money on getting impressions and clicks without getting any direct conversions.
But now that you can pay only for conversions on Display campaigns it at least gives you the opportunity to get your brand out there and get lots of people through to your website while they are staying at home all day!
It is unlikely that Google will give you free traffic forever, but now is a good time to take advantage of this while it lasts.
But whatever you do, make sure that you only count conversions you are *really* sure are worth having (I’ve seen some horror stories where people have paid huge amounts for ‘conversions’ that were not really worth much).