How Much Does An SSD Speed Up AdWords Editor?
There’s plenty of information online about how SSDs are soooo much faster than old fashioned HDDs.
Windows 7 boots *much* more quickly, and applications open a lot faster.
And now that you can get a 256GB SSD for around £100, there is no excuse not to get one.
But this being a PPC blog, I have to mention that it also makes a difference to the speed of AdWords Editor.
In my (not very scientific) test, I increased the bids on 73,682 keywords by 10%. Here are the results (approximately as I had to click the ‘Apply Changes’ button in the middle of the operation, and I was using the second hand on my wrist watch) :-
HDD – 20 seconds
SSD – 12 seconds
This isn’t an operation you are going to perform every day on every AdWords account you manage, but it still goes to show what a great investment an SSD is if you manage PPC accounts and your budget won’t stretch to a brand new PC/Mac.
(SSD = Solid State Drive) (I was guilty of using the term for years without being 100% sure what it stood for).