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Blog | The Big Microsoft / Yahoo Merger…



The Big Microsoft / Yahoo Merger…

There has been a *lot* written about this on the internet.

But no-one seemed to be answering the practical question

“So, when can I set up an advertising campaign on Microsoft AdCenter, and have it appear on Yahoo without it requiring any extra work?”

So – I rang the lovely support people at Microsoft AdCenter (twice) on their very easy to find 0800 number (Google support please take note…)

The first time they said:

“Oh, errr, well it could be something like a year before AdCenter and Yahoo Search Marketing are fully integrated!”

The second time they said:

“Well…. It might be 2 years!”

So if you are currently considering waiting for the merger to complete before setting up your adverts for the combined Microsoft / Yahoo ad network – you could be waiting quite some time!

  1. And who’s to say it won’t happen the other way round ie. MSN paid search is absorbed into Yahoo.

    Personally that would be my preferred outcome as YSM is much easier to handle and make money from.

    As you sy though, don’t hold your breath.

  2. George, Whatever the details of the finished, merged ‘Search Advertising’ product, as I understand it, it will be the Microsoft front end that will be used for setting up all your adverts.

    i.e. you will be able to use Microsoft’s version of ‘Adwords Editor’ – ‘adCenter Desktop’ which is pretty good in my opinion…

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