The Big Microsoft / Yahoo Merger…
There has been a *lot* written about this on the internet.
But no-one seemed to be answering the practical question
“So, when can I set up an advertising campaign on Microsoft AdCenter, and have it appear on Yahoo without it requiring any extra work?”
So – I rang the lovely support people at Microsoft AdCenter (twice) on their very easy to find 0800 number (Google support please take note…)
The first time they said:
“Oh, errr, well it could be something like a year before AdCenter and Yahoo Search Marketing are fully integrated!”
The second time they said:
“Well…. It might be 2 years!”
So if you are currently considering waiting for the merger to complete before setting up your adverts for the combined Microsoft / Yahoo ad network – you could be waiting quite some time!