Is it worth setting up a Bing Ads Account (In The UK)?
Here’s the ratio of AdWords to Bing Ads Sales for 2014 for 2 e-commerce sites and one lead generation site I look after:
ROAS and CPAs are fairly similar between AdWords & Bing Ads.
Approximately 10% of PPC traffic / sales / leads from Bing Ads seems to be a ballpark figure for the UK at least.
I haven’t much data on Bing Ads campaigns in the Republic of Ireland yet, but from Microsoft’s own figures, I think you would be lucky to get more than 7% of your PPC traffic / sales / leads from Bing Ads when targeting ‘Down South’.
So, to answer the question that is the title of this blog post, ‘probably’.
If you are getting very few leads or sales from AdWords then it may not be worth all the effort of getting Bing Ads set up and maintained properly. But if you are already doing well with AdWords and getting all you can from your AdWords campaigns already, then you can increase your sales / leads by approximately 10% by using Bing Ads…